Monday, 4 October 2010

History of chosen medium

A music video is a short video/film used to promote music or songs.
When creating a music video is should always give the audience voyeuristic pleasure by use of close-ups. This is a marketing strategy used in all music videos which turns the actual band into a consumerist product. 



The buggles - video killed the radio star, is not the first ever music video to be made. However, it is the first music video to be aired by MTV in 1979.
A company called Island records signed the band and history was made. everybody loved the buggles especially to see them in action. coincidentally Island Records are now well known especially for having signed Bob Marley.

forty years ago, music videos were not as popular as they are today. However, MTV developed music into so much more. not only do band have to use there voices to entertain but their appearances and mannerisms. This entertains their target audiences and provides more sales of consumer merchandise as the audience funds the bands. music videos began to play an important role in artists' careers. It is considered that even Madonna's career has been greatly influenced by her videos that presented a sexy, appealing look of the artist. Madonna now tries to achieve the look of the Marylin Monroe. So in conclusion music videos have taken a lot of influence on society, some people argue that music videos are more important than actual music as some celebrities sell them self rather than their talents.


The Beatles - When the Beatles first became popular in 1964 they starred in a feature film, famously known
as 'A hard days night.' (Directed by Richard Lester)
This was filmed in black and white and entertained all audiences through comedy and voyeuristic pleasure.


" ... he influenced many other films. Today when we watch TV and see quick cutting, hand-held cameras, interviews conducted on the run with moving targets, quickly intercut snatches of dialogue, music under documentary action and all the other trademarks of the modern style, we are looking at the children of A Hard Day's Night"

The style of the Beatles music videos were loosely structured and focused on the bands everyday pleasures. 



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